CambriaUSA.com
Website Redesign
Cambria is the industry leader in quartz surfaces; committed to innovative designs, exceptional quality, and superior service.
In 2023, the company invested in developing a new website to reflect this commitment to quality and to reach new audiences through enhanced digital experiences. Together with a team of talented researchers, developers, and designers, CambriaUSA.com was transitioned to Adobe Experience Manager over a nine month timespan.
Background
Project: Responsive Website Replatform Migration
Role: Digital/System Designer
Timeline: 9 Months
Team: Cambria + Slalom
Tools: Figma, FigJam, Adobe Experience Manager (AEM)
Goals
Migrate Cambria’s primary website from an outdated Wordpress template to a customized Adobe Experience Manager platform.
Improve experience for sales representatives in the field who primarily use mobile devices.
Create an inspirational experience where visitors can see captivating visuals of every Cambria design.
Include tools and resources for every segment of Cambria’s b2b/b2c audiences
Outcome
Overall traffic for websites visits immediately improved following the initial implementation.
Field users respond positively to the optimized flow.
SEO improves overall reach.
New global search is a company first, allowing all web content to be searched and optimized more easily.
This page currently in progress
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Full case study coming soon!
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This page currently in progress • Full case study coming soon! •
Original CUSA Website Homepage Elements
New CUSA Website Homepage Elements